Research shows there is no better time to create a strong foundation for lifelong learning than the first five years of life. It’s during this period that the brain develops most rapidly. And the things that matter most for healthy brain development, like talking and playing, don’t require more time, money, or stuff. That’s why Vroom is here. A global program of the Bezos Family Foundation, Vroom helps parents boost their child's learning during the time they already spend together. Vroom meets parents where they are, through the people they already trust and the places they already go.