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Marketing Your Sponsorship: Understanding Your Audience & Communicating Your Value

December 1, 2026 2:00 PM - 2:30 PM (EST)

Description

Free for Members | $19 Non-Members
Earn a certificate for 0.5 CEU, Specialty 6

Effective recruitment and retention start with effective marketing. Bringing on new providers requires knowing who you're talking to and why your organization is worth choosing.

We'll start with identifying your audiences, including prospective and current providers and sites. Then we'll look at how to understand them better using information you already have. We’ll cover how to read what your numbers tell you alongside what your current providers tell you, so you can understand their real needs, motivations, and challenges. From there, we'll talk through choosing communication channels that fit your audience, your goals and your resources, and how to build messages for each channel type. We'll close with the question underneath it all: why should a provider choose your organization? What’s your value proposition?

1. Use data and insights from your current providers to better understand the needs, motivations and challenges of the providers you want to reach.

2. Choose appropriate communication channels and create messages that demonstrate your organization's value to providers.

Presented by
Lewis Miller, MPP
Director of Marketing & Events
National CACFP Association

This webinar offers real-time, live captions that are available in Spanish and 34 other languages.

Pricing

Members: Free
Non-Members: $19

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Contact Information

Name: National CACFP Sponsors Association
Phone: (512) 850-8278
Email: nca@cacfp.org

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Marketing Your Sponsorship: Understanding Your Audience & Communicating Your Value

December 1, 2026 2:00 PM - 2:30 PM (EST)

Description

Pricing

Contact Information

Registration Instructions

Select Registration Options

Exhibitor Opportunities

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Marketing Your Sponsorship: Understanding Your Audience & Communicating Your Value

December 1, 2026 2:00 PM - 2:30 PM (EST)

Description

Pricing

Contact Information

Registration Instructions

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